Originating from a century-old French cognac recipe, HADESIS was established in 2024 by the third-generation heir François Tanner, who is passionate and proud about his ancestral cognac, aiming to create a cognac legend with a brand new perspective.
The birth of HADESIS carries a family story that transcends time and space. François inherited his ancestors’ unfinished ideals and was determined to grow an unknown century-old effort into something great, passing down the undying resolve from generation to generation.
Its origin can be traced back to his grandfather Augustin, who was born in 1859 in the French village of Lagord and made a living by sailing. During a voyage to the Netherlands, he encountered the most primitive brandy for the first time and was deeply captivated by its taste. Upon returning home, he determined to make his own brandy, thus creating a drink that was loved by the villagers. However, as he grew old while the two world wars broke out, Augustin died with an unfulfilled dream.
His son Pierre survived the war and was entrusted with the precious cognac recipe just before his father died. Despite a time of economic difficulties then, Pierre aspired to set up a distillery in the Cognac region of France, striving to make high-quality cognac accessible to the common people, breaking the traditional notion that only nobles can enjoy cognac. However, continuous failures in business prevented him from fulfilling his father’s dying wish. Eventually, he died with regrets after years of toiling.
The third-generation heir François witnessed firsthand the diligence, perseverance and fortitude of his ancestors, who dedicated their time and effort, as well as sacrificing much of their freedom for the cause. Now, he felt he had a mission in life – someone must fulfill the family dream. Therefore, he set out to achieve a feat for the sake of his family. During his entrepreneurial journey, he became good friends with two partners from Hong Kong, who believed that Tanner’s ancestral recipe deserves greater recognition. Being committed to revolutionize cognac by overcoming its demonic allure – reducing its spiciness, they worked together to create the ultimate brand new cognac with an Asian flavor.
Hence, HADESIS came into being in 2024, symbolizing the armor-clad and bident-wielding invincible god of the underworld’s battle against the demons. Together, they joined hands to create a cognac legend with no regrets.
