At the HADESIS launch event, brand ambassador Aaron Kwok introduced the three newly-launched HADESIS cognacs in Hong Kong. With a century-old French craftsmanship, HADESIS has brought a brand new luxurious brandy tasting experience to Asia.
(Hong Kong, 24 April 2025) The top French cognac brand HADESIS has officially landed in Hong Kong. Inheriting a craftsmanship that is over a century old coupled with innovative concepts, it aims to make a smooth and elegant brandy with a silky texture. Using unique blending techniques, HADESIS has created the ultimate flavor that is both soft and strong yet complex, catering to the delicate palate of Asian cognac lovers with an unprecedented tasting experience. It has proudly launched three brand new cognacs – HADESIS V.S.O.P, HADESIS Master of Hell, and HADESIS X.O. Being elegant and rich cognacs, they have a fruity aroma and subtle oak flavor, giving you a long-lasting finish, presenting a complex tasting feast for cognac lovers. HADESIS has also invited showbiz superstar Aaron Kwok to be its brand ambassador. The brand’s values align with Aaron’s dedication to art, which is a perfect interpretation of its commanding presence and ultimate pursuit.
(Hong Kong, 24 April 2025) The top French cognac brand HADESIS has officially landed in Hong Kong. Inheriting a craftsmanship that is over a century old coupled with innovative concepts, it aims to make a smooth and elegant brandy with a silky texture. Using unique blending techniques, HADESIS has created the ultimate flavor that is both soft and strong yet complex, catering to the delicate palate of Asian cognac lovers with an unprecedented tasting experience. It has proudly launched three brand new cognacs – HADESIS V.S.O.P, HADESIS Master of Hell, and HADESIS X.O. Being elegant and rich cognacs, they have a fruity aroma and subtle oak flavor, giving you a long-lasting finish, presenting a complex tasting feast for cognac lovers. HADESIS has also invited showbiz superstar Aaron Kwok to be its brand ambassador. The brand’s values align with Aaron’s dedication to art, which is a perfect interpretation of its commanding presence and ultimate pursuit.
The HADESIS launch event was successfully held on April 22 at Crystal Court of Hopewell Hotel. The event was opened by Mr. Chow Kam Hong, the representative of MQ Group, who delivered an engaging speech about the brand to kick off the proceedings, enabling the guests to learn about the cognac brand that has incorporated a century-old craftsmanship with innovative concepts. Renowned connoisseur Peter Kwong, through a professional perspective, talked about the unique cognac-making techniques and flavor characteristics of HADESIS. The surprise appearance of brand ambassador Aaron Kwok brought the event to a climax. He joyfully shared his thoughts about collaborating with HADESIS and expressed his admiration for its century-old craftsmanship and dedication to excellence. Aaron also mentioned in detail that the commercial shooting was done creatively with the help of a famous talent, resulting in an outstanding work. He fulfilled his role as a brand ambassador by narrating his personal experiences with the three types of cognac in a witty way. Aaron and the main guests then took the lead to raise their glasses, and the attendees followed suit. Together, they witnessed the historic moment where the brand new cognac series of HADESIS has officially launched in Hong Kong.
The HADESIS launch event was successfully held on April 22 at Crystal Court of Hopewell Hotel. The event was opened by Mr. Chow Kam Hong, the representative of MQ Group, who delivered an engaging speech about the brand to kick off the proceedings, enabling the guests to learn about the cognac brand that has incorporated a century-old craftsmanship with innovative concepts. Renowned connoisseur Peter Kwong, through a professional perspective, talked about the unique cognac-making techniques and flavor characteristics of HADESIS. The surprise appearance of brand ambassador Aaron Kwok brought the event to a climax. He joyfully shared his thoughts about collaborating with HADESIS and expressed his admiration for its century-old craftsmanship and dedication to excellence. Aaron also mentioned in detail that the commercial shooting was done creatively with the help of a famous talent, resulting in an outstanding work. He fulfilled his role as a brand ambassador by narrating his personal experiences with the three types of cognac in a witty way. Aaron and the main guests then took the lead to raise their glasses, and the attendees followed suit. Together, they witnessed the historic moment where the brand new cognac series of HADESIS has officially launched in Hong Kong.
As the brand ambassador for the “Drink of the Kings”, Aaron is in awe of the unique charm of HADESIS. “I’m truly honored to be the brand ambassador of HADESIS. The cognac isn’t just a drink but also a work of art. Experiencing its complexity and intensity is just like watching a performance on stage. Anyone who appreciates it can feel its unique craftsmanship and passion,” he quipped.
As the brand ambassador for the “Drink of the Kings”, Aaron is in awe of the unique charm of HADESIS. “I’m truly honored to be the brand ambassador of HADESIS. The cognac isn’t just a drink but also a work of art. Experiencing its complexity and intensity is just like watching a performance on stage. Anyone who appreciates it can feel its unique craftsmanship and passion,” he quipped.
Aaron shared his thoughts further. “HADESIS has a good sense of balance and that’s what I admire most about it. V.S.O.P has a refreshing fruity aroma, Master of Hell has deep spiciness, while X.O has a long-lasting finish. Each of them is unique in its own. Just like acting or singing, it takes time for the cognac to be refined in order to get the perfect flavor. The brand’s motto ‘Daring to challenge and going beyond’ is also in line with my life and work philosophy,” he added. To enable the attendees to fully experience the charm of HADESIS, several interactive areas were specially set up: the central bar area offered signature cocktails and exquisite snacks; the three major themed photo spots were particularly eye-catching, featuring the grand entrance of a distillery with Roman columns, a dreamlike and dazzling ‘Hall of Light and Shadow’, as well as a modern style king’s throne. The attendees took photos to capture the unforgettable moments.
Aaron shared his thoughts further. “HADESIS has a good sense of balance and that’s what I admire most about it. V.S.O.P has a refreshing fruity aroma, Master of Hell has deep spiciness, while X.O has a long-lasting finish. Each of them is unique in its own. Just like acting or singing, it takes time for the cognac to be refined in order to get the perfect flavor. The brand’s motto ‘Daring to challenge and going beyond’ is also in line with my life and work philosophy,” he added. To enable the attendees to fully experience the charm of HADESIS, several interactive areas were specially set up: the central bar area offered signature cocktails and exquisite snacks; the three major themed photo spots were particularly eye-catching, featuring the grand entrance of a distillery with Roman columns, a dreamlike and dazzling ‘Hall of Light and Shadow’, as well as a modern style king’s throne. The attendees took photos to capture the unforgettable moments.
HADESIS Event Launch Highlights
陳凱琳 (Grace Chan)
陳瀅 (Jeannie Chan)
葉蒨文(Sophie Yip)
冼靖峰 (Archie Sin)
何沛珈 (Roxanne Ho)
