Brand Story
A Legacy of the Cognac Family

Estate History
HADESIS is the cognac brand created by the CHOLLET family. It symbolises this family estate, deeply rooted in the very heart of the Cognac region, setting sail from France to find its rightful place in the glasses and hearts of Asian connoisseurs.
The roots of the CHOLLET family run deep in this land. In 1952, Jacques and Jeannine CHOLLET cleared their first parcel with their own hands; in 1971, they built the Planty distillery themselves. Over the decades, the family’s foundations have become one with the roots of the vineyard. Their eaux-de-vie have supplied some of the world’s most renowned spirits houses, and through quiet dedication and rigorous craftsmanship, the family has amassed a wealth of experience and an outstanding reputation.
Opening a New Chapter for the Family
The vineyards currently operated by the CHOLLET family consist largely of vines more than forty years old, their aromas enriched by the patient sedimentation of time. The estate carefully blends eaux-de-vie from Petite Champagne and Fins Bois, marrying bright, generous fruit with delicate mineral depth to perfectly express the character of the terroir. Produced in small batches with meticulous care, the base wines undergo double distillation in traditional copper Charentais stills, with no water added at the base-wine stage. After ageing, the resulting eaux-de-vie are gently reduced with deionised water and pure spring water, allowing every drop to retain the purest essence of the land.
Under the expert guidance of the CHOLLET family, HADESIS was officially born. Select eaux-de-vie, some nearly fifty years old, slowly transform in ancient oak casks before being meticulously blended by the cellar master with younger eaux-de-vie, creating this groundbreaking masterpiece of revolutionary smoothness. This “Silky Aromatic Cognac” swiftly earned international acclaim, being named Cognac of the Year at the 2025 Asia Spirits Ratings and securing prestigious honours at the London Spirits Competition.


Leading a New Wave of Cognac Appreciation
The name HADESIS draws from Hades, the Greek god of the underworld – guardian of endless rebirth and profound inner strength. Just as the deity symbolises transformation, this cognac breaks free from the fiery mould of tradition, harnessing steady power to temper its vigour, turning past intensity into harmonious roundness and allowing ancient craftsmanship to bloom anew in the light of the modern age.
To bring this elegance truly to Asia, Christophe sought like-minded Eastern partners. Through his professional network, he met two Hong Kong partners who had long cultivated the Asian market, successfully expanding the business across the region. Today, HADESIS has chosen Hong Kong as its Asia-Pacific headquarters and has rapidly extended into mainland China, Macau, Taiwan, Malaysia, Singapore, Japan and beyond. The brand proudly invited Hong Kong superstar Aaron Kwok to serve as its first ambassador. Their shared pursuit of artistic excellence and perfection creates perfect harmony, embodying both regal presence and inner refinement, and ushering in a new wave of cognac appreciation.
HADESIS – A Legend for a New Era
HADESIS carries the pure bloodline of French cognac, yet presents a more delicate, smoother and distinctly modern expression that speaks directly to Asian palates. It is far more than a bottle of spirit – it is an eternal poem of heritage and innovation.

