Ambassador – Aaron Kwok
Aaron Kwok, who has conquered the stage with unmatched charisma and power, mirrors HADESIS — this “King of Spirits” — in its unyielding fiery soul that challenges the conventions of traditional cognac. Rooted in the legend of Hades, the brand dares to tame wild forces and restore order and balance. Likewise, Aaron Kwok reveals multifaceted layers of strength and elegance in every performance. Both elevate themselves through relentless pursuit of excellence, together ushering in a new era of luxury appreciation.
First Ambassador: Aaron Kwok
As HADESIS’ first-ever global ambassador, the “King of Song and Screen” Aaron Kwok is not only an international icon of the entertainment world but also the embodiment of elegance and strength.
His dedication to art and unwavering pursuit of perfection align perfectly with HADESIS’ commitment to ultimate craftsmanship.
Together, they embody regal presence and inner refinement.
The highly anticipated HADESIS brand launch event took place in grand style in Hong Kong. The evening was filled with glittering stars and an electric atmosphere. Centred on the theme “King of Spirits”, the celebration brought together distinguished guests from the worlds of fashion, business and media to witness this significant moment for the century-old French cognac house. Every detail of the venue — from the lighting to the finest touches — reflected the regal spirit of HADESIS, delivering an immersive experience of ultimate luxury.
Aaron Kwok Unveils the Silky Aromatic Cognac
As the highlight of the evening, Aaron Kwok personally presided over the coronation ceremony of the “Silky Aromatic Cognac”. Under the dazzling lights and before an audience of esteemed guests, he solemnly unveiled HADESIS’ flagship cognac, marking the official arrival of this masterpiece — carrying the CHOLLET family’s heritage and innovative spirit — in Asia. This moment not only signified a major milestone for HADESIS but also elevated the partnership between Aaron Kwok and the brand to a profound connection between “the King of Icons and the King of Cognac”. The venue erupted in thunderous applause.
A New Era of Luxury, Crowned by a Legend
As a legendary figure in the Chinese entertainment industry, Aaron Kwok’s professionalism, elegance, and relentless drive to break new ground align perfectly with Hadesis’ brand ethos of pursuing perfection and daring to innovate. His wholehearted endorsement not only strengthens the brand’s cultural influence, but also elevates “Soft Aroma Cognac” from a premium spirit to a symbol of refined living. The brand will continue to uphold the CHOLLET family’s craftsmanship and spirit of innovation, bringing the world more top-tier cognacs that defy imagination and carrying forward the legend of “Soft Aroma Cognac.”
Creating a New Generation of Taste
As the launch event drew to a close, the HADESIS team expressed heartfelt gratitude to all guests, media friends and partners who attended this historic occasion. It is their support and trust that enabled HADESIS to make its regal entrance in a highly competitive market. The brand will continue to honour its century-old heritage while embracing innovation, bringing the world more extraordinary cognacs and ensuring the legend of the “King of Spirits” lives on.
HADESIS 2025 Launch Event
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